Our summer collection is coming your way, so hang around :)
Nau mai, haere mai
Hometown Hero looks to Toi te Huatahi for another way of thinking about personal style. To communities who learned to make, mend, feed, clothe, laugh and lead because things needed doing. People who could look at whatever was available and see what it could become. Clothing was shaped by necessity. It produced ingenuity, material intelligence, humour, colour, and style.
Up cycled materials Everything unique
We like clothes that are beautiful, belong to a specific place, and are made with what’s around.
When convenience isn’t readily available, you work with what you’ve got. You find things, reuse them, alter them, make them your own. Over time, that creates a style of its own. Big colours. Bold textures. Unexpected combinations. The good stuff from the hoko hoko.
A style shaped by place, necessity and a bit of imagination.
First Drop
22 oct
collection
ss - 2026
Accessories
A beautiful range of handmade
accessories, including upcycled tote bags,
handcrafted jewellery, and unique hats
from creative local designers. Each piece
is completely unique and made to last.
Light Knits
Vibrant, open-stitch knits created for effortless summer layering. Made by local hands with contrasting textures and playful palettes to keep you warm when the coastal breeze sets in
Apron Wrap Tops
Lightweight apron-style wraps built for hot
summer days and festival sun. Easy to tie,
fully adjustable, and made from
breathable, one-of-a-kind heritage textiles
Skip the line
Request a drop alert to shop before everyone else.
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